Most creams sit on top of dead skin and do nothing. The Velvet Balm is different — 60% Urea deeply moisturises thick dry skin, combined with 2% Salicylic Acid and Coconut Oil for lasting moisture. Zero grease. Zero wait.
60% Urea2% Salicylic AcidVeganNon-Greasy
🔒 100-Day Smooth Feet Guarantee · Dispatched within 24 hours
✓Free Royal Mail Tracked delivery on orders over £30
✓Dispatched from Birmingham within 24 hours
✓Vegan · No harsh chemicals · Gentle on skin
✓Fast absorbing — put your shoes on immediately
THE COMPLETE NOVELA ROUTINE
Two Steps. Under 6 Minutes. Perfect Feet.
Step 1
Novela Velvet Pro
5 minutes · Removes hard, rough skin with the blade-free mineral roller. No pain. No mess.
30 seconds · Seals in softness. The 60% Urea absorbs deeper on freshly exfoliated skin.
You're here
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Result
Velvet-Smooth Heels
Once a week maintenance. Skin stays smooth between sessions with daily balm use.
WHY IT WORKS
Most Creams Sit On Top. The Velvet Balm Goes In.
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60% Urea
The gold standard ingredient used by podiatrists for cracked heels. Deeply moisturises thick dry skin and softens it — not just on the surface.
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2% Salicylic Acid
Gently exfoliates dead skin cells so the urea can work deeper. Works in combination with the Velvet Pro for dramatically faster results.
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Coconut Oil
Instant moisture that absorbs completely — no greasy residue, no waiting. Put your shoes on straight away.
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Mess-Free Stick
No scooping. No sticky fingers. Apply directly from the stick to heels and rough patches. The formula absorbs instantly.
HOW TO USE
30 Seconds. Zero Mess. Done.
01
Use After Your Velvet Pro Session
Or apply to clean, dry skin any time. The exfoliation from the device allows the balm to absorb deeper and work faster.
02
Apply Directly to Heels
Glide the stick directly onto heels and rough patches. No tools, no scooping, no mess.
03
Massage In for 30 Seconds
Work it in gently. The formula absorbs instantly — no sticky finish, no greasy residue.
04
Put Your Shoes On
No waiting. No drying time. For best results, use twice daily — morning and evening.
⚠️ Not suitable for broken or open skin. If you have diabetes, poor circulation or a skin condition affecting your feet, consult a healthcare professional before use.
WHAT'S INSIDE
Every Ingredient Has a Job to Do
60% UreaDeeply moisturises and softens thick dry skin
2% Salicylic AcidGently exfoliates dead skin cells
Coconut OilInstant moisture, zero greasy residue
Shea ButterNourishes and locks in hydration
Sodium HyaluronateDeep hydration at the cellular level
The Velvet Balm works on its own — but paired with the Velvet Pro, results are dramatically faster. The exfoliation from the device allows the balm to absorb deeper than on unexfoliated skin.
Smooth Routine
£35.00 Save £6.99
Novela Velvet Pro
Starter Kit
+
Novela Velvet Balm
40g stick
BEST VALUE
Complete Routine
£41.00 Save £10.98
Novela Velvet Pro
Starter Kit
+
Novela Velvet Balm
40g stick
+
Novela Refill Pack
4 roller heads
YOUR QUESTIONS ANSWERED
Everything You Want to Know
What does 60% Urea actually do?
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Urea is a humectant — it draws water into the skin and softens keratin, the protein that makes skin hard and rough. At 60% concentration it's the clinical-grade level used by podiatrists for cracked heels and thickened skin. It doesn't just moisturise the surface — it deeply moisturises thick dry skin.
Do I need the Velvet Pro to use the Velvet Balm?
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No — the Velvet Balm works effectively on its own on clean dry skin. However, when used after the Velvet Pro, the exfoliation from the device removes the barrier of dead skin and allows the balm to deeply moisturise and work faster. Together they deliver results in under 6 minutes.
Is it greasy? Can I put socks on straight away?
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Yes — put your socks and shoes on immediately. The formula is specifically designed to absorb instantly. No waiting, no residue, no mess.
How long does one stick last?
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Each 40g stick lasts approximately 6–8 weeks with twice daily use — morning and evening. It has a 3 year shelf life so there's no rush to use it up.
Is it suitable for sensitive skin?
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The formula is vegan and contains no harsh chemicals. It is gentle on the skin. That said, it is not suitable for broken or open skin. If you have diabetes, poor circulation or a skin condition affecting your feet, please consult a healthcare professional before use.
How often should I use it?
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For best results, apply twice daily — morning and evening. Use after each Velvet Pro session (once a week) for the complete routine, and maintain softness with daily balm use between sessions.
100-Day Smooth Feet Guarantee
ZERO RISK. SERIOUSLY.
Try It For 100 Days. If It Doesn't Work, Return It Free And Get Every Penny Back.
Not happy with your results? Contact us within 100 days for a full refund. We'll send you a free UK return label. No forms. No questions asked.
